Why My Marketing Isn't Working
Why My Marketing Isn't Working I want to tell you about a conversation I had with a founder a few months back. She had hired a copywriter, a social media manager, and a brand photographer within the same six-month stretch. She had a website that looked like a magazine spread. She had content going out five days a week. She had a newsletter. She had a lead magnet. She had, by every visible metric, a marketing operation. And she had no clients. When she came to me she said the thing most people say: "My marketing just isn't working. I think I need better content." I said: "Tell me about your last three clients. How did they find you?" She paused. Then: "Referrals, actually. All of them." That pause right there is where everything lives. The Marketing Blame Game Is a Comfortable Lie Here is what we do when things are not working: we look at what's most visible and decide it must be the problem. Marketing is visible. You can see it, measure it, ...