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Showing posts with the label business coach vs consultant vs advisor

What Is a Diagnostic Strategist?

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  And why it is not the same thing as a coach, a consultant, or a fractional anything. There is a particular kind of founder who has worked with three coaches, two consultants, and one agency, and is still stuck on the same problem. The advice was good. The frameworks were solid. The deliverables looked great. Nothing actually shifted. That is usually not because the previous people were bad at their jobs. It is because none of them were doing the part of the work that needed to happen first, which is figuring out what the actual problem was. That part has a name. It is called diagnostic work. The person who does it is a diagnostic strategist. The short version A diagnostic strategist is someone whose job is to identify what is structurally wrong in a business before anyone tries to fix it. Not what feels wrong. Not what the founder thinks is wrong. What is actually load-bearing in the situation, what is downstream of something else, and what is going to keep generating the same pr...

Everyone Is A "Coach" Now And I Need Us To Talk About It

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  Everyone Is A "Coach" Now And I Need Us To Talk About It A glossary for anyone who has ever hired the wrong person and wondered why nothing changed. First, The Rant. I'll Keep It Short. Everyone is a coach now. Business coach . Life coach . Mindset coach . Money coach . Marketing coach . Strategy coach . Growth coach . ADHD coach . Manifestation coach . Energy coach . Confidence coach . Visibility coach . Launch coach . Sales coach . Relationship coach . Decluttering coach . Hobby coach . Aligned action coach . Embodiment coach . Your mom coach . Probably your mailman coach by now. I'm not anti- coach . Real coaching is a real practice with a real lineage and real practitioners doing real work. That's not what this is about. This is about the fact that "coach" has become the default word people reach for when they want to charge for their expertise but haven't decided what kind of expertise they're actually selling. It's a label that has s...