The Difference Between Polished and Considered
The Difference Between Polished and Considered A woman DM'd me last week. Polished message. Workshopped, probably. She'd been watching my page and could already tell what was wrong with my content, why it wasn't converting, what my real problem was. Offered a free session to walk me through it. She came in confident as hell, like she'd already diagnosed me and was just waiting for me to catch up. My first instinct wasn't defensiveness. It was curiosity. Not about whether she was right, because I already knew she wasn't, at least not in the way she thought. I was curious whether she'd actually seen something, or whether she'd just learned to sound like someone who sees things. There's a difference. So I asked her three questions. One. Pick one real post of mine and tell me exactly what you'd change about it and why. Two. Tell me about the last founder you worked with. What was actually happening before you came in. What was the first thing th...