Business Coaching vs. Strategic Advisory: Why the Category You Buy Determines the Help You Get
Business Coaching vs. Strategic Advisory: Why the Category You Buy Determines the Help You Get A founder comes to me and says: I think I need help with my marketing. Maybe. But before I answer that, I want to know what we are actually calling marketing. Because sometimes that sentence means the offer is unclear. Sometimes it means the audience is too broad. Sometimes it means the pricing does not match the promise. Sometimes it means the founder has outgrown the business model and keeps trying to promote it harder. If I answer the marketing question before I diagnose the business problem, I can give a very good answer that still costs her. That is the difference between business coaching and strategic advisory. And it is a distinction that matters more than most founders realize before they have bought the wrong one. What Business Coaching Is Actually For Business coaching, at its core, helps a founder move forward from the question she brings. You come in with a goal. The coach helps...