The Accountability Trap
Why most founders who hire coaches don't actually need more accountability, and the diagnostic question that tells you what your business really needs The first time I heard about accountability coaching, I was driving to work listening to The Heidi and Frank Show. Someone on the segment was describing what an accountability coach did. And I remember thinking, very clearly, I could do that. I keep everyone around me accountable. I'd be great at that. It took me years to understand why that thought was the problem, not the qualification. What accountability coaching actually is Let me be fair about this before I start pulling it apart. Accountability is a follow-through mechanism. That's the whole thing. A coach checks in on Monday, you tell them what you did last week, they ask what you're doing this week, you commit, and you do it again the next week. It's a rhythm. It's a structure. It works. It works when the plan is right. When your offer is positioned cor...