The Observer's Notebook

Why Your Private Practice Stopped Growing (And It's Not Your Niche) You know what I'm tired of watching? Practice owners who've done everything right getting told to niche harder. She's been in practice for ten years. She has a full caseload. Her website works. She did the niche work already, years ago. And she's still getting told by every article, every podcast, every consultant that what she needs to do is niche down more. No. She doesn't. That's not what's happening in her practice. And part of why nobody is naming what's actually happening is that the entire industry around growing a private practice is built for people who are just starting out. Which is fine. New practitioners need that advice. It works for them. But if you've been in practice for seven, ten, twelve years, and the growth has stopped, and you can feel it, and you've been quietly wondering what's going on, there's almost nothing being written for you. So you end ...