Why I'm Posting and Not Getting Leads
Why I'm Posting and Not Getting Leads Let me paint a picture that might be uncomfortably familiar. It's 7am and you're writing a caption before your first cup of coffee has cooled. You've got a content calendar -- or at least a running notes app full of ideas you keep meaning to organize into one. You are thinking about content in the shower, in the car, in the middle of conversations that have nothing to do with your business. You post. You engage. You respond to comments. You do all the things the people on your For You page say you should be doing. And then you check your inquiries. Nothing. Or almost nothing. Or the occasional "love this!" that never becomes a conversation. Or someone sliding into your DMs to ask if you do trades. You are not lazy. You are not inconsistent. You are not doing it wrong in the ways that get talked about in content strategy courses. You are showing up. And it is not working. And the gap between your effort and your results h...