The Decisions You're Avoiding Are the Business
The Decisions You're Avoiding Are the Business There is a thing on your task list right now that is not actually a task. You have moved it to next week three times. Maybe four. It has been sitting there, technically active, definitely not getting done. You have made eye contact with it every Sunday during your weekly review and looked away. It is not a task. It is a decision. And you don't want to make it because making it costs something. Maybe money. Maybe a relationship. Maybe the version of yourself who didn't yet know what the right call was, because once you make the decision, that version is gone. So you keep moving it. And meanwhile, the business is being built around the absence of that decision. The absence is doing more shaping in your business than your strategy is. This post is about that. I am going to walk you through how to spot a decision masquerading as a task, why you are avoiding it, what it is silently costing you, why you usually cannot make these de...