The Observer's Notebook

  Strategy Problem or Identity Problem? How to Tell, and Why You Keep Solving the Wrong One A friend of mine spent eleven thousand dollars on a strategist last year because her business didn't feel right. She walked out the other end with a beautifully built strategy doc, a quarterly roadmap, and a new offer suite. And the business still didn't feel right. She didn't have a strategy problem. She had an identity problem. She had outgrown the version of the business she had been running, and no amount of strategy was going to fix the fact that she did not want to be doing the work the strategy was for. She bought the wrong solution to the right question, and it cost her a year and eleven grand. If you are about to invest in a coach, a course, a strategist, or a program, this post is going to save you from doing what she did. I am going to walk you through the difference between strategy problems and identity problems, why they look identical from the outside, the test you can...