The 10 Types of Buyers in Service Businesses, And Why Your Sales Calls Keep Going Sideways
The Ten Buyers Who is actually showing up, what they are actually buying, and what to do about it. Most of the bad business advice on the internet treats buyers as one homogeneous mass who just need to be marketed to harder. They are not a mass. They are ten people in a trench coat, and they all want different things, and a lot of the burnout in service businesses comes from trying to sell the same offer to all of them with the same words. This series breaks down the ten buyer types that show up in service businesses, advisory practices, agencies, coaching, and any work where the relationship matters more than the price. For each one: how to recognize them on the first call, whether they are actually your buyer, how to talk to them, and what happens if you ignore the type and try to sell them the wrong thing anyway. Three of these are the buyers your practice probably runs on. One is the buyer most premium practices are built to serve. The other six are a mixed bag of fine, manag...