What Is a Load-Bearing Issue? The Concept Behind the Work I Do.
What Is a Load-Bearing Issue? The Concept Behind the Work I Do. Every business has one structural problem that is quietly generating most of the other problems. Here is where that idea came from, and what it looks like when you finally find yours. Listen To The Aligned Edit with Veronica Dietz | What I Mean When I Say Load-Bearing Issue | S02 E46 | Apr 7, 2026 | 17:42 I want to tell you where this phrase came from. Not the polished version I would put on a website, but the actual moment I found it and why it became the thing I orient all of my advisory work around. Before VD Advisory Group existed, I ran a marketing and implementation agency called Tyche Digital. Over years of sitting across from founders at different stages and in different industries, I kept noticing the same pattern in the ones where something was not resolving the way it should. They would come in with a list. Messaging. Offers. Funnels. Pricing. Content. Visibility. And in the early day...