Why Your Marketing Isn't Working (And Why the Fix Isn't More Marketing)
Why Your Marketing Isn't Working (And Why the Fix Isn't More Marketing) You tried a new strategy. You hired someone, or read the book, or took the course. You restructured the offer. You showed up more consistently. And the marketing still isn't working. Here is the thing nobody wants to say out loud: the problem is almost never the marketing. Stay with me. Marketing is a delivery system. That's all it is. It delivers a message to a person who is supposed to receive that message and do something with it. When marketing isn't working, the breakdown lives in one of four places: The message is wrong. The message is reaching the wrong person. The message is reaching the right person at the wrong moment. The offer itself is not what the right person actually needs. Notice what isn't on that list: the number of posts, the platform, the frequency, the font on your Canva graphic. Founders spend enormous energy optimizing distribution variables when the bre...