Why Capable Founders Keep Starting Over
Why Capable Founders Keep Starting Over The founders who end up in my work aren't struggling because they lack skill. Most of them are exceptionally capable. They can execute. They understand their market. They've built things before. They keep starting over anyway. This is the pattern I've watched repeat across service businesses at every stage: the person with the most evidence of capability is often the one rebuilding from scratch the most frequently. Not because they failed. Because something stopped compounding and they couldn't figure out why, so they started over. That's the part nobody talks about clearly. Starting over gets framed as pivoting. Or as evolution. Or as finally getting clear on what you really want to do. Sometimes those things are true. But in most of the cases I see, starting over is what happens when a capable person applies real effort to a business that has quietly lost its orientation, and the effort stops producing results that match t...