The Difference Between a Business Problem and an Orientation Problem
The Difference Between a Business Problem and an Orientation Problem Some problems look tactical. They aren’t. By the time founders reach me, they’ve already done what responsible operators do. They adjusted the offer. Reworked pricing. Rebuilt the funnel. Hired support. Tried the strategy everyone said should work. Nothing is obviously broken. And yet nothing fully holds. That’s usually when the conversation changes. Not because the business suddenly became complicated, but because the problem was misidentified from the start. What a Business Problem Actually Is A true business problem has a location. Conversion is low because the page isn’t carrying its weight. Revenue dipped because pipeline maintenance slipped. Positioning stopped resonating because the market moved and the message didn’t move with it. These problems are real. They respond to intervention. You find the break, you repair the break, forward motion resumes. Experienced founders are usually capable of solving the...
